Archives de la catégorie ‘Out of the box’

23 septembre 2008 | Out of the box 

Madonna is the biggest seller and entertainment artist (whoops, I mean music) of the last decades. But all supremacies have to reach an end.
A new album not that good even if produced by the famous Timbaland and his loyal Justin Timberlake and a worldwide tour don’t seem to allow Louise Ciccone to stay on top.
So, what can she do to make the all world look at her? show her breast, show even more? already done. Kiss another girl? already done.
Marketing has become so hard those days…
Hey, think about politics! that can be a hell of a way to create da buzz.
And so, there she goes.

Enjoy this video displayed during the Sticky & Sweet Tour, showing what is evil in this world, and what is good in this world.
Hitler and McCain vs Gandhi and Obama, this is the new way of selling records and influence people

As we say: "poor idea, poor execution"

11 juillet 2008 | Out of the box 

Un vrai show de création jusque sur les murs de l’agence, et après une dernière nuit de travail, après la bataille, un consultant plus très frais…..that’s our life.

2 juillet 2008 | Out of the box 

Devinette : Sur cette photo, 3 têtes que vous devez tous connaitre…. of course, on reconnait parfaitement notre Grand patron, je vous laisse trouver les 2 autres de dos…. (indice : celui devant moi est encore plus grand que le grand patron). A noter aussi le titre du doc :) ) Bonne chance….

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